Blog
From digital to physical: Using location based marketing to drive real world action
Location based marketing bridges the gap between digital engagement and real life action, turning mobile ads into measurable results.
December 8, 2025
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2 minutes
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Top Tips
What you need to know about privacy and ethics in location-based marketing
In an era where data scandals and targeted ads can sometimes feel a little too close for comfort, we all want to know that our data is safe. So, let’s clear it up.
December 7, 2025
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2 minute
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Top Tips
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What is Location Based Marketing and how can you get the most out of it?
Location Based Marketing involves using a person’s location data as a primary or secondary targeting option to promote products or services. By targeting individuals in a particular geographic area, you can directly send them personalised and relevant marketing content.
December 5, 2025
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2 miniute
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Top Tips
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Top tips to get the most out of your location-based marketing campaign
When it comes to location-based marketing (LBM), success isn’t just about drawing a digital fence or placing ads in the right postcode. You need a solid strategy, precision, and constant fine-tuning. Whether you’re new to geofencing or optimising your next campaign, these practical tips will help you get real, measurable results.
December 3, 2025
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2 minute
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Top Tips
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The many ways to use location-based marketing
Location-based marketing (LBM) is not just about showing people an ad when they walk past your shop. It’s about understanding where your audience spends time, both physically and digitally, and using that insight to reach them in smarter, more creative ways.
December 3, 2025
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2 minute
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Top Tips
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The top 5 benefits of geofencing marketing
If your marketing could reach people at the perfect moment - when they’re near your store, visiting a competitor, or attending an event - wouldn’t you take that shot? That’s exactly what geofencing marketing delivers. By drawing a digital “fence” around specific areas, brands can target audiences with precision, relevance, and measurable impact.
December 2, 2025
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2 minute
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Geofencing
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Which industries get the biggest boost from location-based marketing?
Location-based marketing is one of the most powerful ways to connect with audiences in the moments that matter. By using real-world data to target people based on where they are (or have been), brands can make marketing feel less like advertising and more like good timing.
December 1, 2025
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2 minute
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Top Tips
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Look up - digital out-of-home is having a moment!
Digital out-of-home (DOOH) advertising has made a comeback. It’s redefining what brand awareness, targeting, and measurement can look like in the real world.
November 25, 2025
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2 minute
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DOOH
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Hyper-local marketing - the next frontier for multi-location brands
In 2025, location based marketing is fast becoming an expectation. Consumers want brands that feel local, even when they’re national (or global). They want to see themselves - their community, their language, their culture - reflected in the content they see.
November 17, 2025
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2 minute
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Top Tips
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Why Location-Based Marketing is going mainstream
We’re sorry to say, if your marketing isn’t paying attention to specifically where people are, then you’re probably missing out. In 2025, location-based marketing is rapidly becoming an essential ingredient in top level marketing strategy. So why is this happening?
November 11, 2025
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2 minute
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Cross-channel marketing for the win
Today’s CMO’s know that great marketing not only reaches the right audiences but consistently connects with them across every channel they touch.
October 22, 2025
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3 minute
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Make it personal
If there’s one word that defines marketing today, it’s personalisation. Your audience now expects personalised, relevant messages. We’ve all been there, subconsciously tuning out of generic messaging and only paying attention to what speaks directly to us. And, as it happens, both location based marketing and geofencing play a big part in making this happen.
October 21, 2025
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2 minute
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Top Tips
Audience
How location-based marketing works wonders for SMEs
When we talk about location-based marketing, are you thinking of big brands with even bigger marketing budgets? Well, think again, because we’re seeing more and more small and medium-sized businesses (SMEs) harnessing the powers of location-based marketing - and it’s working wonders!
September 30, 2025
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3 minutes
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Geofencing
Geotargeting
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Festivals drive ticket sales with geofencing
Festivals are finding that using geofencing can be a powerful way to boost ticket sales and generate buzz before events.
September 25, 2025
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1 minute
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Geofencing
Building smarter audiences with geofencing
As marketers we know that, often, the hardest part of any campaign is finding the right audience. Traditional targeting can cast the net too wide, wasting spend on impressions that don’t convert. Geofencing gives us a far more precise way of identifying, segmenting, and building high-value audiences based on real-world behaviours.
September 22, 2025
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2 minutes
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Geofencing
Finish what you started - don’t forget SEM in your location based marketing strategy
In today's competitive digital world, location-based marketing remains a cornerstone for businesses with physical footprints (retail outlets, distribution hubs, event venues…) so, how does this work, and where does SEM come into the picture?
September 16, 2025
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2 minutes
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Search
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Why CMOs are going all-in on digital (and what that means for you)
Digital isn’t just having a moment, it’s taken over the marketing menu. A juicy 61.1% of all marketing budgets are now being poured into digital channels. Find out what this means for you.
September 2, 2025
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3 minute
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News
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Location Marketing: What Brands Need to Get Right
Research has shown that: 78% of location-based mobile searches culminate in an offline purchase; 90% of LBM campaigns achieve higher engagement rates compared to traditional advertising methods; and 70% of consumers are more inclined to visit a store upon receiving location-based alerts
May 12, 2025
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News
How to Add a Pixel to Your Website
Adding a pixel to a website offers numerous benefits. It can not only help ad specialists to monitor how well adverts are performing, but a pixel also enables marketers to retarget visitors to improve conversions.
August 7, 2024
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2 minute
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Top Tips
The Full Funnel Approach
If you want to reach as many potential customers as possible with your marketing, then you need to factor in your passive audience as well as your active one.
April 30, 2024
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3 minute
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Top Tips
Display Ads
The Secrets of How to Expand Your Marketing to Reach More People
Often overlooked in marketing are the people who could be perfect customers, but they’re not yet aware that they need your services. How do you reach them, let alone convert them? Find out the answers...
April 23, 2024
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3 minute
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Top Tips
Retargeting
Search
Geofencing
Display Ads
What is the Difference Between Geofencing and Geotargeting?
Geotargeting and geofencing may sound alike, but they can help you target people locally in very different ways.
March 26, 2024
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4 minute
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Geofencing
Geotargeting
Beyond Social Media Advertising – 5 Top Tips to Maximise Your Budget
Here are our 5 top ways to maximise your advertising budget outside of social media.
March 12, 2024
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3 minute
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Top Tips
Contextual
Geofencing
Display Ads
Paid Social
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5 Exciting Ways That Geofencing Could Work For You
Geofencing is becoming increasingly popular as a digital advertising tactic, but the true power of it is still vastly underutilised. If you’ve ever wondered just what geofencing could do for you, here are 5 ideas to inspire.
February 28, 2024
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3 minute
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Geofencing
Display Ads
The A-Z of Digital Display Advertising
Whether you’re new to this, or whether you’re looking for some quick tips on how you could make improvements, here is our A-Z guide to digital display advertising.
February 19, 2024
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5 minute
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Contextual
Retargeting
Geofencing
Display Ads
Top Tips
Recognised With Multiple Award Nominations
In just a few short months, we have gained recognition alongside fierce competition, and has even achieved a highly commended accolade from the Drum Awards, arguably one of the most sought after awards in marketing.
January 9, 2024
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1 minute
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News
How Geofencing is Transforming the Self Storage Market
If you’d like to harness the power of geofencing and get ahead of your competitors, but you don’t know where to start, here is our ultimate guide on how geofencing works and just how useful it can be for the self storage market.
October 23, 2023
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4 minute
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Geofencing
Top Tips
Display Ads
What is Retargeting?
Find out what Retargeting is and the benefits of using this marketing tactic to drive better conversions for your business.
September 6, 2023
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6 minute
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Retargeting
The Importance of Hyper-Relevant Ads
Hyper-relevant ads help provide the right message to the right consumer, at the right time. The use of this technology boosts conversion rates and ROI.
August 2, 2023
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3 minute
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Retargeting
Geofencing
Geotargeting
Display Ads
Understanding Geofencing and How to Approach It
We share the benefits of Geofencing, why you should use it and how to approach tactically.
July 12, 2023
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3 minute
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Geofencing
Targeted display vs Traditional Advertising
One question you may be asking is whether you should be spending your budget on traditional channels or taking a more digital-first view. We have compared the two to help.
June 14, 2023
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4 minute
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Retargeting
Geotargeting
Contextual
Top Tips
Keywords
How Digital Display Advertising Can Grow Your Business
We’re all using data to fuel our activities. But what about the bottom part of that iceberg that is hiding a huge amount of potential that we’ve not considered before?
May 11, 2023
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3 minute
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Top Tips
Display Ads
How Digital Display Can Enhance Content Marketing
Content marketing is an increasingly important way to engage with customers, and when combined with digital advertising it can supercharge your ROI.
April 24, 2023
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3 minute
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Top Tips
Retargeting
Display Ads
Beating the Digital Skills Gap
More than 80% of all jobs in the UK now require some sort of digital skills. But how can companies stay on top of trends if they don’t have the in-house skills?
March 30, 2023
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4 minute
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Top Tips
It's Time To Be More Creative With B2B Marketing
Those B2B marketers who fully embrace a more innovative range of marketing activities could soar ahead of the competition.
February 23, 2023
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4 minute
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Top Tips
Geofencing
Display Ads
Learn How To Think Differently to Maximise Your Digital Marketing Success
If you’re looking for stand out results, here are our 3 Cs of Digital Advertising.
February 7, 2023
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2 minute
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Top Tips
Display Ads
5 Reasons Why Your Retargeting Campaigns Aren’t Working
Retargeting is essential to guide users through the purchase funnel right the way to conversion and a fundamental part of any digital advertising strategy. Here are five reasons why you might just not be getting it right.
January 17, 2023
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3 minute
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Retargeting
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