Clicks are all very well, but we all know that great marketing drives conversations; purchases, customers walking through your door, using your services (and ideally saying great things about you!)

Location based marketing bridges the gap between digital engagement and real life action, turning mobile ads into measurable results.

In a world where customers are constantly on the move, brands need to reach people where they actually are - not just online. According to Google, 78% of mobile local searches lead to an offline purchase. That means your next sale, signup, or booking could be decided by what someone sees on their phone right now.

The power of proximity marketing

Location-based marketing is the missing link between digital ads and physical results. With tools like geofencing and smart mapping, marketers can target people based on where they are or where they’ve recently been, to deliver hyper-relevant, timely messages.

The potential use cases are endless, we’ve seen: 

• A retailer send a flash-sale notification when shoppers are within 500 metres of a store
  
  
• A hospitality brand target event attendees nearby with a drink offer just as the show ends
  
  
• A recruiter geofence a business park to reach potential candidates during lunch breaks
  
  

This is happening right now, every day, and it’s changing the way brands connect with people. 

For marketing leaders, location-based marketing is a way to make your entire strategy more efficient, measurable, and performance-driven. It gives you:

• Better ROI: You’re not paying to reach everyone, just the people most likely to act - in the right place, at the right moment.
  
  
• Smarter attribution: You can track how online impressions drive offline footfall and sales, closing the loop between awareness and action.
  
  
• Personalised engagement: Real-time location insights allow you to tailor messaging and offers, boosting relevance and response rates.
  
  

According to research by Factual, nearly 9 in 10 marketers say location data drives higher campaign effectiveness. So, when digital signals meet real-world movement, marketing stops being theoretical and starts being tangible.

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