Smart event marketing that transforms the way you attract, engage, and convert your audience. Soop's Eventool packs your seats, boosts your revenue, and keeps the momentum alive with powerful post-event marketing. With Eventool, every event becomes a launchpad for lasting business growth.
Event marketing that takes centre stage
With Eventool, you can create unforgettable campaigns that fill your events fast! From pre-show buzz to show-stopping live moments and dazzling post-party follow-up, every move is backed by crystal-clear tracking and ROI, so you see exactly how your event marketing steals the spotlight.
How it works
Find the right people
Geofencing: Draw a digital fence around any place you choose - from a retail store to an event venue. When someone enters that zone with their mobile device, they’re instantly identified as part of your target audience, opening the door for precise, location-driven marketing. Click here to read more about geofencing.
Retargeting: Reconnect with people who have shown interest in your business online. Maybe they checked out your services, added something to their cart, or read your content. As they continue browsing elsewhere online, your ads reappear, encouraging them to return and convert. Click here to read more about retargeting.
Use the right channels
Whether your event is in-person, virtual or hybrid, we help you reach the right audience with the right message across multiple channels.
Search / PPC: Text ads in search results when intent is highest.
Display & Social Media Advertising: Build awareness and engagement at scale.
Streaming: Ads in video, connected TV, music, and podcasts.
Above the Line: Digital billboards, radio, transport media and GeoTV for real-world reach.
Keyword Audiences: Target people searching for or reading about relevant topics.
Contextual Targeting: Real-time ad placement alongside relevant content.
Track, learn and grow
With Soop’s Eventool, your events attract the right attendees and drive long-term business growth.
Measure clear KPI's tied to awareness, consideration, and conversion.
Use UTM and pixel frameworks for end-to-end attribution.
Learn from comprehensive reporting insights.
Get a post-event wrap-up with recommendations.
Personalised support, right when you need it
Get bespoke support and recommendations from Soop's seasoned experts.
We like to slot into your team and work with you to bring your event to life. Each week we'll review your campaign and recommend some next steps. This might include budget reallocation, audience refinements (expansions, exclusions, geo-radius tweaks), creative tweaks, message refreshes, bid/dayparting adjustments, and landing-page optimisations.
We also map actions to event timing, making sure we target the right people at the right time in the right place. We'll work with you before the event to build reach and warm audiences; during the event - using live geofencing and “happening now” activations, and after the big day to retarget attendees/non-attendees and nurture to the next conversion. Our recommendations are based on what we've seen work before and we'll always let you know the expected impact and a clear test-and-learn plan (at the early stages).
Campaign results
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Contact us to find out more about Eventool
Fill seats, drive revenue, and unlock new ways to generate ongoing customer revenue.
