Today’s CMO’s know that great marketing not only reaches the right audiences but consistently connects with them across every channel they touch.

A campaign might start with a social ad, follow up via search, and be reinforced by a digital billboard near your customer’s office. Success lies in how each touchpoint builds on the last.

That’s the essence of cross-channel marketing - and it’s now central to how high-performing brands grow.

Why it matters

Your audience doesn’t move in silos, so your marketing shouldn’t either. They switch from mobile to desktop, from online to real-world environments, without thinking twice. They expect brands to follow, seamlessly and intelligently.

Geofencing uses real-world data to connect digital campaigns to physical behaviour. You can reach someone at an event, retarget them with tailored creative across social and search, then reinforce awareness through Digital Out-of-Home, Connected TV, or GeoRadio. It’s precision at scale - using context and location to deliver relevance at every touchpoint.

Many campaigns still measure success channel by channel. But CMOs know the real story lies in the journey. This is about continuity and creating a brand experience that feels coherent wherever someone encounters it. Each interaction reinforces the last, turning fragmented moments into a single, connected brand narrative - and of course, building trust with the right people. 

At Soop, we help brands bridge that gap between strategy and execution, connecting audiences through smart, location-powered campaigns that integrate seamlessly across media, targeting the right people in the right place, at the right time.

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