Location-based marketing is one of the most powerful ways to connect with audiences in the moments that matter. By using real-world data to target people based on where they are (or have been), brands can make marketing feel less like advertising and more like good timing.

But who benefits most from it? The short answer: almost everyone. Here are some industries that we’ve helped to get exceptional results. 

Recruitment

Recruiters are using geofencing to pinpoint candidates near job fairs, universities, and even competitor offices. It’s a smarter way to find people with the right skills, in the right locations, at the right time. Whether you’re filling a single vacancy or running a large-scale hiring campaign, location-based marketing helps get your message in front of active job seekers — and the ones who didn’t yet know they were looking.

Retail

For retail brands, location-based targeting bridges the gap between online engagement and in-store sales. Imagine sending a personalised offer to shoppers as they walk past your store, or retargeting them online later that day. It’s precise, cost-effective, and proven to increase footfall and loyalty.

Charities and nonprofits

Charities can use location-based marketing to connect with people attending fundraising events or in areas where community engagement is high. By targeting supporters in the right place, at the right time, campaigns can drive both awareness and donations.

Events and entertainment

Event organisers love location targeting for ticket sales and audience engagement. Ads can be served to people around a venue before, during, or after an event, perfect for promoting future shows or sponsorships.

Travel and automotive

In travel, location targeting can highlight nearby hotels, attractions, and restaurants to tourists in real time. Car dealerships use it to geofence competitor locations, reaching potential buyers at exactly the right moment in their decision process.

The Soop difference

At Soop, we help brands turn geography into strategy, combining geofencing, contextual targeting, and digital channels like DOOH and Connected TV to make every impression count.