Location Based Marketing involves using a person’s location data as a primary or secondary targeting option to promote products or services. By targeting individuals in a particular geographic area, you can directly send them personalised and relevant marketing content.

This approach to marketing is typically achieved through the use of location data on mobile devices, which allows you to reach customers based on their current location or recent whereabouts. However, there are other tactics available to give you a wealth of flexible options.

Location Based Marketing is a targeted approach that has proven to be highly effective in improving engagement and driving leads and sales for businesses of all types and sizes.

Location Based Marketing offers an effective solution to drive immediate results — whether you’re looking to increase store visits, drive online sales, or generate new leads.

The benefits of Location Based Marketing

• Highly targeted and cost effective
  Thanks to the growing availability of platforms offering geographic targeting options, implementing this strategy has become more accessible and cost effective than ever before.
• Get to know your customers better
  By monitoring the results of Location Based Marketing campaigns, you’ll learn what works best for each audience segment, improving future success through data-led optimisation.
• Boost business during quieter periods
  It’s natural to experience low-activity periods. LBM helps drive engagement when things slow down.
• Attract new customers
  By targeting consumers based on their physical location, you can reach new audiences who may never have heard of your brand before.
• Increased creativity
  Ads that are geographically specific feel more relevant - meaning higher ROI and engagement.

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