Glossary for Soop Marketing
Location Based Marketing
A marketing strategy that targets customers using their physical location data to deliver highly relevant messages. This method increases engagement and conversion by delivering the right message at the right place.
Geofencing
A location targeting tactic that creates virtual boundaries around specific real-world areas. When users enter these zones, they are served tailored ads on their mobile devices.
Geotargeting
A technique that delivers advertisements based on the geographical location of users. This allows campaigns to concentrate spend on relevant regions, reducing waste and improving results.
Display Ads
Visual online ads shown across various websites and platforms. These ads stand at the core of Soop’s campaigns to make messages pop and capture attention.
Digital Out of Home (DOOH)
Digital screens placed in public spaces such as shopping centres and transit hubs. These dynamic displays allow selective targeting with minimal waste and flexible scheduling.
Search Advertising
Paid placements in search engine results to reach users actively looking for relevant services. This ensures visibility when potential customers are in discovery mode.
Paid Social Advertising
Location-targeted ads delivered through social media platforms. They amplify campaigns by reaching audiences both actively and passively across social feeds.
Connected TV
Ads shown on streaming devices and platforms, combining traditional broadcast with digital precision. This taps into a captive audience while enabling targeting.
Commercial Radio Advertising
Audio ads delivered via local radio stations to build awareness in specific areas. This traditional medium complements digital tactics to reach a broader audience.
Retargeting
A tactic that re-engages users who have already interacted with your website. It increases conversion by reminding interested users with personalized messages.
Contextual Advertising
Ads placed on content that aligns with user interests, ensuring relevance. This cookie-less approach targets users based on what they are currently viewing.
Keywords Targeting
A tactic that uses specific words or phrases to connect with your intended audience. Effective keyword use helps reach active searchers quickly and with precision.
Placements
The selection of specific websites or platforms where ads appear. Strategic placement helps capture attention in context-relevant environments.
Audience Segmentation
Dividing potential customers into groups based on criteria like location or behavior. This improves campaign relevance and efficiency.
Passive Audience
People not actively seeking information but open to influence when targeted correctly. Soop excels at reaching this group for strong campaign results.
Consultative Approach
A collaborative model where Soop works closely with clients throughout the campaign process. This ensures campaigns align with client objectives from start to finish.
Hyperlocal Advertising
Targeting extremely specific areas such as streets or neighborhoods. This precise tactic is effective for driving local engagement and footfall.
Multi Channel Strategy
Combining numerous advertising channels like display, search, and DOOH. This layered approach amplifies reach and campaign effectiveness.
Technology-Driven Precision
Using advanced tools and proprietary platforms to remove guesswork. Soop ensures each campaign hits the right audience with precision.
No Guesswork Advertising
A promise to deliver data-backed, precise ad targeting that ensures efficiency and clarity. Every campaign is optimized to meet objectives without waste.
Campaign Optimization
Continuous refinement of advertising campaigns based on performance insights. Soop regularly hones campaigns to enhance outcomes over time.
Custom Campaign Proposals
Bespoke strategic plans created collaboratively to align with client goals. These tailored proposals guide campaign structure from concept to execution.
PPC (Pay-Per-Click)
A digital advertising model where businesses only pay when someone clicks on their ad. Commonly used in search engines like Google and Bing to target users actively looking for specific products or services.
Paid Search Ads
Text-based ads that appear at the top of search engine results pages. They’re triggered by keywords and are a key part of direct-response marketing.
Social Media Advertising
Targeted ad campaigns delivered across platforms like Facebook, Instagram, LinkedIn, Reddit, and Twitter/X. Each platform has different strengths, from visual storytelling (Instagram) to professional B2B targeting (LinkedIn).
Facebook Ads
Powerful for hyper-targeted consumer ads, using interest, location, and behavior data.
LinkedIn Ads
Ideal for reaching B2B buyers and decision-makers based on job title, company, and industry.
Instagram Ads
Visual-first placements that blend naturally into user feeds and Stories, often used for lifestyle and product brands.
Reddit Ads
Niche, community-focused targeting within specific subreddits, useful for deep interest-based campaigns.
LLM (Large Language Model)
An AI system like ChatGPT, Claude, or Gemini that can understand and generate natural language. These models are shifting how people search—moving from traditional Google searches to asking questions directly in conversational interfaces. Many users now discover brands and products via AI answers, not just search engine listings.
Multi-Platform Search Behavior
Modern consumers don’t rely on just Google—they use AI tools, Reddit, YouTube, TikTok, and social DMs to find what they need. Soop builds visibility across all these touchpoints.
Digital Radio Advertising
Audio ads delivered via streaming platforms like Spotify, Pandora, or iHeartRadio. These placements let you target listeners by genre, mood, or location.
Podcast Advertising
Sponsorships or mid-roll ad reads on podcasts allow brands to reach engaged, niche audiences. Soop includes podcast buys as part of broader brand campaigns when relevant.
Blogs
Long-form content used to educate, build trust, and improve visibility in search results. Blogs also serve as a base for retargeting campaigns and can be repurposed into social content or email.
Influencer Marketing
Using individuals with loyal followings on platforms like TikTok, LinkedIn, or Instagram to promote your product or service. Soop helps businesses identify local or niche influencers who can amplify campaigns within tight targeting parameters.
Digital PR
Online public relations activity that builds backlinks, improves brand authority, and increases exposure via features, guest articles, or partnerships with digital publications. Soop combines digital PR with paid media for compounding visibility.