Festivals are finding that using geofencing can be a powerful way to boost ticket sales and generate buzz before events. By setting up virtual perimeters around universities, nightlife districts, and even competitor concert venues, organizers can reach potential attendees where they already gather.

When people enter these zones, they receive targeted push notifications offering early-bird ticket discounts or exclusive promotions. The immediacy and relevance of the message often prompts action, with many festivals reporting significant spikes in ticket purchases within days of launching these campaigns.

In some cases, geofenced promotions have led to measurable increases in early ticket sales, higher attendance rates, and stronger engagement from younger demographics who are most responsive to mobile-based advertising.