Soop Atlas
White-label precision marketing tool
Wow your clients and power up your pitches with Soop Atlas the white-label mapping intelligence tool, built by marketers, for marketers. Your brand, our tech - and you take all the credit!
Ready to put your agency on the map?
What is Soop Atlas?
Soop Atlas layers multiple data sets, like real-world location and demographics, and maps out the audience on screen. From there, you can overlay the best advertising options, so your client can clearly see how to connect with their audience through different channels.
This is already bringing digital campaigns to life, making it far easier for clients to visualise who they’re targeting and helping them get better quality applications.
This white-label mapping tool blends seamlessly into your brand. It’s our tech, but you take the glory!
Why use Soop Atlas for your clients?
We know your clients mean the world to you, so ‘soop up’ your agency offering and give them data and mapping intelligence that they just can’t refuse. Using our white-lable tool, you can scale your agency without the overheads of building your own tech.
Your clients, your brand, our tech
By using our white-label tool, you get custom domains, your logos, your brand colors - and the standing ovation!
Instant authority
Walk into pitches with confidence knowing that you have the ultimate edge over other agencies.
Speed to market
Launch your own platform in days - and become a location-based marketing ‘sooper’ trooper!
Operational efficiency
Automate manual tasks like finding location-based advertising opportunities that are currently eating your team's billable hours.
How it works
It’s ‘sooper’ simple to become a white-label partner and use Soop Atlas in your agency…
- Launch: Your clients log in to your portal to see your results.
- Configure - we’ll set up your dedicated Atlas instance with your branding, making it look like its part of your team
- Connect - plug in your client accounts via our secure integrations.
Who is Soop Marketing?
Soop (sister brand of recruitment marketers, crooton), specialises in location-based marketing. We use ‘sooper’ smart tech to get brands in front of exactly the right audience, in the right place at the right time. This means marketing teams don’t waste money on advertising to the wrong people.
We like...
- Developing ‘sooper dooper’ tech that saves time and money
- Using tons of data to create ultra precise marketing
- Spreading the love - and sharing our cool tech with other agencies
- Great coffee
We dislike...
- Wasting money
- Monday mornings
- Rainy days
Hiring staff? See how crooton uses geofencing for recruitment.
What sectors does geofencing marketing work for?
Geofencing marketing works wonders for any business that has a physical location or geographical element to it, including B2B, B2C, D2C and third sector organisations. Here are just some of the sectors we work with, but there really is no limit as to what type of business can benefit from using geofencing!
- Retail: Target people visiting your store, nearby shopping centres or competitor locations with timely offers and promotions. Retarget customers after their visit to influence purchase decisions and bag that online sale!
- Hospitality: Restaurants, hotels and leisure venues can target people nearby, attending events or visiting competitor venues to promote time-sensitive offers, drive bookings and increase walk-ins. You can also retarget guests after their visit to encourage repeat business and stay front-of-mind.
- Health and social care: Promote your services to local communities by targeting people near clinics, pharmacies or hospitals
- Recruitment: Geofencing allows employers to target competitor workplaces, campuses or sector-specific locations. Plus, retargeting keeps your employer brand visible and increases engagement beyond traditional job boards. Click here for more information about our recruitment geofencing services.
- Automotive: Target consumers visiting competitor dealerships, forecourts or motor events with tailored offers and test drive invitations.
- Education: Target prospective students within key catchment areas or around competitor colleges. Promote open days, courses and enrolment deadlines to relevant audiences, then retarget them throughout their decision journey.
- Property: Reach buyers, sellers and renters based on visits to show homes, estate agents or mortgage brokers, keeping your listings visible throughout the search process
- Franchises: Franchise businesses can combine national brand strength with local targeting to drive footfall at individual sites while maintaining strategic consistency across the wider network.
- Multi-location brands: Target audiences around each site, adapt your messaging by region and optimise spend based on local performance
Geofencing and privacy
Because geofencing uses anonymised location signals, no personal data is ever collected. So, we can reach people if their phone has been in a certain location, but we can’t collect names, phone numbers, email addresses or any other personal information. And, of course all our data handling complies with data protection regulations.
Geofencing marketing FAQs
- Which countries do you operate in? We run geofencing and other marketing campaigns in the UK, Europe, America, Australia and across the world!
- Is geofencing legal in the UK? Yes, geofencing is absolutely legal in the UK (and other countries). We only use anonymised data from mobile phone signals, so there’s absolutely no access to personal data.
- How accurate is geofencing? Geofencing is very accurate. As long as someone has location data turned on on their mobile phone, we can target them. And, we can geofence down to approximately 3 meters
- How much does geofencing advertising cost? Our campaigns usually start at around £5,000 but the cost really depends on what you want to achieve, the tactics most relevant and the scale of your campaign
- Can you target competitor locations? Yes we can! Offices, shops, venues - if you want their customers or staff, we can target them!
- How long does geofencing data last? Data stays robust and valuable for around 30 days
- Can geofencing be used for recruitment? Yes, geofencing works really well for recruitment. Take a look at our sister brand, crooton, which does exactly that!
