Answer Engine Optimisation (AEO)
What does AI say about your brand?
Your next customer is asking ChatGPT, Perplexity, Claude, and Gemini for recommendations. We make sure your brand is the answer.
Why you'll love AEO
Get higher conversion rates
An AI recommendation can feel like advice from a friend. By the time a client reaches your site, they're more likely to trust you, which is why AI recommendations get 7x higher conversions than standard search clicks.
Claim your space
AI remembers who it likes. The sooner you get recommended, the deeper your authority is, which can make it more difficult for other brands to compete.
Control your story
Left to its own devices, AI platforms could quote old prices, mix up your services, or get facts wrong. AEO makes sure AI engines talk about your brand accurately.
Get more value from your PR
As well as your website, AI monitors news, reviews and articles written about you. We make sure that your existing content is fed directly into AI tools, helping you to maximise the value from your existing marketing.
How Soop's AEO service works
AI visibility audit
First, we test your brand across the main AI engines using real customer prompts to see where you currently stand.
Helping AI read your site
AI engines rely on clear structure to make sense of a business. We update your site's technical setup so AI tools get find your information quickly and easily.
Authority and cited PR seeding
AI platforms trust third-party sources far more than your own site. So, we can secure press coverage and online features for you, creating digital PR mentions that feed into LLM training data.
Content engineering
We’ll write and structure your site content so AI engines can easily pull out the key points and use them in answers.
Why work with Soop?
Get a fee AI visibility scan
Find out where you stand with our free, quick scan that audits your brand against 1,500+ categories on ChatGPT, Perplexity, Claude, and Gemini.
Prove your ROI
We track weekly prompt sets to measure your AI mention share, position rank, and response accuracy, so you can easily see progress and track ROI.
Access the experts
From figuring out what your buyers are asking AI, to building your authority and tracking your results, our AEO experts handle every step and are on hand to answer your questions when you need.
Frequently asked questions
What is Answer Engine Optimization (AEO)?
AEO is the process of optimizing your brand’s digital presence so AI tools like ChatGPT, Perplexity, Claude, and Gemini cite and recommend you, when users ask relevant questions.
What’s the difference between AEO and SEO?
SEO focuses on getting search engines to rank your website links. AEO focuses on getting large language models (LLMs) to summarise your facts, reputation, and authority so they name you as the answer to a prompt.
How fast do you see results?
AI engines index web sources much faster than traditional SEO. Most clients see measurable improvement in their AI mentions within 30 to 60 days.
"AI is now where high-intent shoppers shortlist. Being named first there is the new shelf position."
Brand Director, Augustinus Bader
