Case Studies
2.7m
Impressions
17,895
Clicks
78
Quality applications
Healthcare challenges
Practice Plus Group provides healthcare to hospitals, surgeries, urgent care, NHS and prison services. They had a number of challenges to address, and naturally, Soop could help!
Recruitment – recruiting quality people to join the team was becoming more and more challenging. But, Practice Plus Group needed to fill a number of vacancies as part of their expansion plan.
Offline activity support – Practice Plus Group was carrying out several offline campaigns (including a direct mail campaign) and they needed their online efforts to complement this with a coordinated digital strategy.
Our three-step approach
“To achieve optimal results, we needed a complete understanding of all the data.”
- Target active users – we identified the people who are actively looking for suitable services, through keywords, search terms and competitor information
- Engage passive users – use certain filters to retain the audiences who are more likely to require Practice Plus Group’s services now or in the future. This will include certain job roles, sporting interests and life stages
- Retargeting – identify the people who have visited the website and then promote a targeted message to them via digital display. This well-used tactic is a useful mechanism for reminding people who have shown some interest in a product or service why they should return to the website and look again.
Impressive results
The campaign worked wonders - we reached 3.5 million, and drove 21,168 people to click through to the website.
The recruitment initiative was particuarly impressive, resulting in:
- More than 2.7m impressions
- 17,895 clicks
- 78 quality applications for open positions
- Huge awareness for potential candidates
The offline marketing activity was also well supported through our clever thinking approach:
- The digital advertising targeted specific household addresses via Geofencing to complement a mail drop campaign that was promoting the launch of a new prison
- Delivered to 35,000 households
A partnership to last
Practice Plus Group have been so happy with the results, they are now continuing to work with Soop in the long term!
Recruitment is an ongoing challenge in healthcare, but the more information we have, the better support we can give and the more intelligent the advertising can be.
Meaningful strategy
“What stood out particularly for us, was the dedication and commitment Soop showed us throughout our partnership. The team went above and beyond to refine and optimise the campaigns, using data to provide us with a meaningful strategy to drive our conversion goals.
We were incredibly pleased with the professionalism of the team and the outcomes of our campaigns and we are confident we will continue to improve as we pursue this partnership with Soop Marketing.”
Lucia Di Gaeta, Senior Recruitment Marketing Manager, Practice Plus Group
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