Case Studies
34%
Increased Reports of drink/drug driving
96%
Increased Reports of disqualified drivers
25%
Increased Reports of domestic abuse
Operation Voice
Kent Police and Crime Commissioner Matthew Scott partnered with Soop on Operation Voice – a campaign using data, mapping, and geofencing to tackle crime across the county. Focused on violence against women and girls, drink and drug driving, and public awareness, the initiative turned crime stats into actionable insights and hyper-local messaging. The results: higher community confidence, increased crime reporting, and greater trust in law enforcement – making Kent safer and more aware.
Right people, right places, right time
When Matthew Scott, Kent’s Police and Crime Commissioner, set out to run a campaign against crime across Kent called ‘Operation Voice’, he had three primary objectives:
- To tackle violence against women and girls
- To crack down on drink and drug driving
- To boost public awareness of the work Kent PCC is doing
They needed a campaign that could reach the right people, in the right places, at the right time. That’s where Soop came in.
“This was just the start of a successful partnership.” – Matthew Scott, Kent PCC
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Making data work harder
This campaign needed a hyper-local strategy. Here’s what we did:
- Analysed Kent PPC’s data to pin-point where the problem areas were
- Worked with road policing teams to control where offenders moved
- Targeted organised crime networks with strategic messages
We turned Kent PCC’s crime stats into clear, visual heatmaps, showing exactly where the problems were. This meant police could place their resources where they’d have the biggest impact.
The solution: Geofencing done right
Rather than drawing digital fences around specific buildings, we mapped entire problem zones. These geofences allowed us to broadcast critical awareness messages to exactly the right people. The audiences included:
- Men who are at risk of offending
- Women who need support
- Drivers in drink/drug hotspots
- Local residents who needed to know what the PCC was doing
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The results
Following the campaign, reports of drink/drug driving increased by 34% and reports of disqualified drivers increased by 96%. This showed that the community felt more confident in coming forward to report these crimes.
Reports of domestic abuse from female victims increased by 25%, showing greater trust in law enforcement.
Matthew was impressed with the results: “This was a very successful campaign. The clever use of data not only helped us tackle some of the known issues, but it also provided safeguarding. Using the data and digital tactics available through Soop, we were able to be very innovative in our approach and use roads policing as a tool for enforcement.
This partnership combined a strategic use of data with awareness advertising to generate real and hugely beneficial results. Together, Soop and Kent PCC made the local community safer and more aware of potential dangers – mission accomplished!
“Working with them, we have been able to interrupt offenders and we’ve been able to increase reports. Without this innovative approach, Operation Voice may not have been as successful.”
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