When Matthew Scott, Kent’s Police and Crime Commissioner, set out to run a campaign against crime across Kent called ‘Operation Voice’, he had three primary objectives:

• To tackle violence against women and girls
• To crack down on drink and drug driving
• To boost public awareness of the work Kent PCC is doing

They needed a campaign that could reach the right people, in the right places, at the right time. That’s where Soop came in.

“This was just the start of a successful partnership.” – Matthew Scott, Kent PCC

From the start, this was a collaboration built on trust, expertise and the shared goal of creating change where it was needed most. Soop’s specialist team used location-based marketing tech, mapping expertise, and campaign know-how to make it happen.

Make data work harder

This campaign needed a hyper-local strategy. Here’s what we did:

• Analysed Kent PPC’s data to pin-point where the problem areas were
• Worked with road policing teams to control where offenders moved
• Targeted organised crime networks with strategic messages

We turned Kent PCC’s crime stats into clear, visual heatmaps, showing exactly where the problems were. This meant police could place their resources where they’d have the biggest impact.

Geofencing done right

Rather than drawing digital fences around specific buildings, we mapped entire problem zones. These geofences allowed us to broadcast critical awareness messages to exactly the right people. The audiences included:

• Men who are at risk of offending
• Women who need support
• Drivers in drink/drug hotspots
• Local residents who needed to know what the PCC was doing

Following the campaign, reports of drink/drug driving increased by 34% and reports of disqualified drivers increased by 96%. This showed that the community felt more confident in coming forward to report these crimes.

Reports of domestic abuse from female victims increased by 25%, showing greater trust in law enforcement.

Matthew was impressed with the results: “This was a very successful campaign. The clever use of data not only helped us tackle some of the known issues, but it also provided safeguarding. Using the data and digital tactics available through Soop, we were able to be very innovative in our approach and use roads policing as a tool for enforcement.

This partnership combined a strategic use of data with awareness advertising to generate real and hugely beneficial results. Together, Soop and Kent PCC made the local community safer and more aware of potential dangers - mission accomplished!