Instead of just writing copy or generating images, embedding AI into your core infrastructure can eliminate bottlenecks and free up your time for the big stuff. From smarter audience research to real-time performance tweaks, we look at five ways AI can add value to your marketing activity, and how best to use it alongside your team. 

1. Audience research

Demographic data isn’t always enough. Today, we need to cut through more noise and consider much more complex decision making processes than ever before. AI can analyse huge sets of data, customer behaviour and emerging trends to tell you who you need to be talking to and where they are so you can target (and retarget) them with a 'sooper smart' location-based marketing campaign.

2. Campaign planning

AI helps you plan ahead and be more proactive and less reactive. By looking at your past results, ad fatigue, and economic trends, it can test out campaign ideas before you spend a penny! It can show you; what worked in the past, when an ad strategy is losing its impact and how to improve your next launch.

3. Local messaging

Customizing ads for different locations, regions or countries can be a logistical nightmare. But AI is great at combining local data (like who lives there) with real-time factors like local weather, regional economic shifts, and events.

4. Better Targeting

Targeted marketing only works if your data is solid. When you combine AI with location tracking, you stop targeting broad geographic areas and start reaching people based on exactly what they want, right where they are.

AI looks at real-time location and instant behavioral clues to figure out exactly when and where a potential customer is most likely to buy. This stops people from getting bored of your ads and saves you money by making sure your brand pops up at the perfect moment.

5. Performance analysis

Any marketing activity generates a lot of data and it can be ‘sooper’ tricky to see the wood for the trees and get a picture of what’s really happening; what’s performing well and what isn’t. AI can spot patterns and problems across your marketing channels much faster than a human analyst could, meaning you can make changes in real time, before it’s too late. 

Sidenote: Don’t forget the ‘hoomans’! 

We all know that AI is amazing, but so are you! AI can only do it’s best work when it’s used alongside a team of marketing wizards who can add creative flair, experience and that good old gut feel to campaigns. 

Find out more about location based marketing

We love talking about location based marketing! If you want to know more and find out how it could work for you, click here to book a free, no obligation chat with our team. See you soon!

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