From the buzz before it starts, to the hype on the day, to the follow-up that keeps them talking – we market your event at every stage, driving awareness, engagement, and attendance.
- Establishing and building event growth, we use the Awareness → Consideration → Conversion framework
- Activity covering Pre-event, During-event, and Post-event campaign tactics
- Transparent tracking and clear ROI
Three-step process
There is no one size fits all approach here. You need to think carefully and think cleverly. These are people who aren’t looking for what you have to offer. So that means:
How it works
Audience targeting
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Geofencing: Custom polygons or radius zones around venues, competitor events, transport hubs.
Keyword Audiences: Target people searching for or reading about relevant topics.
Contextual Targeting: Real-time ad placement alongside relevant content.
Retargeting: Re-engage past site visitors and engagers.
Outreach channels
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Search / PPC: Text ads in search results when intent is highest.
Display & Social: Build awareness and engagement at scale.
Streaming: Ads in video, connected TV, music, and podcasts.
Above The Line: DOOH, Radio, Transport Media, GeoTV for real-world reach.
Tracking & review
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Track clear KPIs tied to Awareness, Consideration, and Conversion.
UTM and pixel frameworks for end-to-end attribution.
Comprehensive reporting insights.
Post-event wrap-up with recommendations.