# Soop

> Soop is a location-based digital marketing agency that uses advanced targeting technology and multi-channel advertising to eliminate guesswork. It helps businesses reach the right audience in the right location every time, blending innovative digital tactics with a consultative approach to maximize marketing ROI.

## Digital Advertising Channels
- [Display Ads](https://www.soop.marketing/channels/display-ads): Online display advertising across the web to raise brand awareness and engage your target audience, backed by Soop�s extensive campaign experience.
- [Digital Out of Home (DOOH)](https://www.soop.marketing/channels/digital-out-of-home): Modern high-street advertising on digital billboards and screens, providing cost-effective local visibility for your campaigns.
- [Search Advertising](https://www.soop.marketing/channels/search): Search engine marketing to ensure your business appears for relevant queries, keeping you on the radar of prospects actively looking for your products or services.
- [Paid Social](https://www.soop.marketing/channels/paid-social): Targeted social media ad campaigns (e.g. on Facebook, Instagram, LinkedIn) to reach defined audiences by demographics and interests, either standalone or as part of a broader strategy.
- [Connected TV](https://www.soop.marketing/channels/connected-tv): Advertising on streaming television platforms, tapping into a captive digital TV audience with precise targeting in a modern take on TV commercials.
- [Commercial Radio](https://www.soop.marketing/channels/commercial-radio): Traditional radio advertising adapted for location-based campaigns, still effective for broad local reach and brand awareness as part of a balanced channel mix.

## Targeting Tactics
- [Geofencing](https://www.soop.marketing/tactics/geofencing): Advanced location targeting tactic that builds custom audiences based on real-world movements, achieving highly precise and relevant ad delivery.
- [Geotargeting](https://www.soop.marketing/tactics/geotargeting): Core location-based marketing tactic focusing your ads on specific geographic areas, so you invest budget only in regions that matter to your business.
- [Retargeting](https://www.soop.marketing/tactics/retargeting): Improves conversions by targeting people who have already visited or engaged with your website, re-engaging them with your ads to encourage action.
- [Contextual](https://www.soop.marketing/tactics/contextual): Places your ads on web pages with relevant content, reaching an already interested audience and boosting click-through and conversion rates in a cookie-less way.
- [Keywords](https://www.soop.marketing/tactics/keywords): Keyword-based targeting that �speaks the language� of your prospects, showing ads tied to specific search terms or content keywords to find active audiences easily.
- [Placements](https://www.soop.marketing/tactics/placements): Lets you cherry-pick specific websites or placements where your ads will appear, targeting your audience on the sites they frequent for greater impact.
- [Audience](https://www.soop.marketing/tactics/audience): Audience segmentation tactic to group your prospective customers by demographics, behavior, or interests, enabling tailored messaging and more efficient ad spend.

## Company & Approach
- [How We Work](https://www.soop.marketing/our-process/how-we-work): Overview of Soop�s consultative campaign process, from initial meeting and proposal through design, execution, and ongoing optimization in five simple steps.
- [Passive Audience](https://www.soop.marketing/our-process/passive-audience): Explanation of strategies to reach the �passive� audience (people not actively searching), highlighting the importance of full-funnel marketing to capture additional opportunities.
- [About Soop](https://www.soop.marketing/about): Background on Soop�s team and philosophy, and an introduction to the concept of Location Based Marketing � using location data and innovative tools to drive better engagement and results.

## Resources
- [Blog](https://www.soop.marketing/resources/blog): Soop�s blog (�Soop�s Thoughts & Updates�) offering news, insights, and tips on location-based marketing, digital advertising trends, and best practices.

## Contact
- [Contact Us](https://www.soop.marketing/contact): Contact page to get in touch with the Soop team, including an inquiry form as well as email and phone contact information for both UK and USA offices.